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Reducing webpage count by 75% for an improved client experience

Miles IT Company helps a school board association improve its website structure for easy updates, regulatory compliance, and a smooth user experience.

senior woman leading a meeting of several adults


School board association

The client provides school board services, including training, legislative advocacy, and more, to help school board members create an impact in their communities. Their sister organization is an insurance product that offers coverage options.


Being in the education vertical, the client must abide by specific standards that also apply to their website. In addition, they must frequently update website content to meet changing regulations and keep members informed.


Create a clear website architecture and streamlined management strategy

Initially, the client reached out for help with website modernization and management; they later asked for assistance updating their sister website as well.


The client’s previous website was outdated and difficult to edit, making it challenging to share events and news with members in a timely manner.


Over the years, the client’s website had grown very large and lacked a clear navigation structure, which created a poor user and webmaster experience.


Duplicate content, orphan pages, and broken links caused technical issues that impacted overall site health and made it difficult to find the right information.


Since various team members manage the website, they sought to create SOPs and alignment to ensure consistency & accuracy.


Saving time with an agile website approach

Our Marketing Strategist and Project Manager led this multi-faceted project with intentionality and focus, leveraging their strategic planning skills and technical expertise.

Creating clarity and impactful planning

We began with a thorough review of the client’s sitemap to identify content that needed to remain on the website and content that we could remove.

Effective content consolidation and performance-focused development

Next, we worked with all stakeholders to consolidate content for each page and review site design and branding. Then, our team spent time developing and optimizing the website.

Iteration and training

Finally, we held team training and equipped the client’s staff with the knowledge and tools necessary to manage their website. We also created additional functionalities based on supplementary needs.


Thorough website analysis & strategy development

This multi-stage project began with an analysis of the client’s current site to discover opportunities for improvement.

Website Analysis

Our Marketing Strategist & Marketing Technology Consultant recreated the client’s sitemap to identify areas of improvement, including content consolidations and technical issues.

Content Review

Leveraging our business and technological expertise, we thoroughly reviewed the sitemap with the client’s team to determine content areas to condense, combine, and remove.

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Site Management Logic Development

To prevent future upkeep and maintenance issues, our team developed a structured website management approach for improved communication and accountability.

Defined Sitemap

Our final deliverable for this phase was a clearly defined sitemap, which included relabeled and reorganized navigation menu items to build more intuitive user journeys throughout the site.


Reorganizing content for sitewide impact

Since the client’s website is very active and used as a resource for their members, we worked to gain a transparent understanding of the most important pages and the best ways to classify them.

desktop, tablet, and mobile devices showing the OSBA and PACE websites
  • In-Depth Content Interviews


    Our Content Creator and Marketing Strategist conducted thorough interviews with a predefined agenda and questions to keep everyone on the same page.

  • Stakeholder Involvement


    Interviews were held with every department to ensure we incorporated all participant feedback into the final website content.

  • Information Architecture (IA)


    For every page, our team focused on outlining a streamlined IA approach and layout that directed users to the correct information for their needs.

  • Purposeful Content Strategy


    Since the client had a variety of pertinent information regarding their services, we provided recommendations to ensure all content achieved a higher goal.


Automated features & smooth UX

The project’s second phase continued efficiently with design & development; our Graphic Designer and Website Developers worked closely to achieve precision and uniformity on every page.

  • Improved User Experience (UX)

    We implemented headings, jump links, accordions, modals, and other elements to help users quickly scan the website pages and find what they need.

  • Enhanced Blogging System

    Our Web Developer created a seamless blogging system that enabled the client to categorize and sort posts for appropriate organization and content management.

  • Dynamic Calendar

    As an event-oriented organization, it was essential for the client to add and update events frequently. We created a dynamic, easy-to-update calendar that automatically adds events to the site homepage to reduce delays.

  • Enhanced Functionality

    Our Website Developer researched and built a con job script that automatically deletes old posts based on pre-selected standards to keep the client’s website clean, up-to-date, and compliant with data retention standards.

  • Resolved Technical Issues

    We solved website redirect errors, linked Google Tag Manager for better ad tracking and optimization, fixed SSL certificate issues, and improved other aspects of technical SEO.


Feature enhancements & staff education


As the project wrapped up, Phase 4 centered on creating additional functionalities and sharing website knowledge with the client’s team.

Thorough QA Process

Because the client’s sites were so large, we performed four in-depth QAs to ensure the final products presented all content and functionalities as intended.

Staff Training

Our Web Developer conducted ten in-depth training sessions with 40 of the client’s staff members and customized the training based on how each group planned to use the site.

Additional Functionality

We added new components and functionalities per the client’s request to ensure their refreshed website achieved their goals.



Two impressively organized websites with optimized backend management

The client’s new websites perfectly reflect their goals so they can continue to provide accurate, timely resources to their audience. We delivered their site under budget and faster than the original timeline, tirelessly working for ten months to bring the project to the finish line.

screenshot of the PACE News page

Efficiency & Timeliness

By incorporating automation into their calendar and blog, the client can keep their website up-to-date and compliant with data retention standards without requiring staff to make manual updates.

Screenshot of OSBA Articles page

75% Page Reduction

We reduced the client’s website from 7,000 to 1,700 pages, making it easier for users to find what they need. We also condensed the navigation menu by 51% to ensure an improved browsing experience.

Screenshot of search engine results showing OSBA pages

Search Engine Visibility

Reorganizing the website’s structure and resolving key technical issues allows Google to crawl the website more effectively, understand its meaning, and rank it appropriately in user search results.

Screenshots of OSBA's and PACE's homepages

Two Websites, One Brand

Refreshed and cohesive branding across both websites helps users know they’re in the right place and allows the client to present their organization professionally.

Screenshot of OSBA's PACE coverage page

Team Accountability

With an SOP and training for managing their new site, the client retains a clean site architecture, helps their staff coexist as users, and improves overall management.

Marketing team gathered with computers


Continual development work and consultation

Now, the client continues to partner with the Miles IT team. Their staff can update website content independently, and our developers provide ongoing assistance through our Website Security & Maintenance Plan and Monthly Development Plan. 


With the Security & Maintenance Plan, we keep all website plugins up-to-date, monitor overall website security, and more. The Monthly Development Plan involves consulting sessions with our Marketing Strategist and Website Developers, where we strategize opportunities for continual site optimization and feature add-ons.

If you need help modernizing and reorganizing your website, contact us for a consultation.