Tech Talk

Whether your business has been forced to temporarily shut down, is operating in a limited capacity, or is still fully operational, it’s important to keep the people who utilize your services in the know. Here's how you can get your message out there. Read More

The biggest marketing trend for 2020 is simple: humanize. We'll go over 5 actionable steps you can take to move in that direction. The overarching concept, though, is something that should feel very familiar. It's a turn that is perhaps both surprising and predictable. Our constant connectivity and increasingly symbiotic relationship with the internet have caused it to morph into something that feels much more, well...human. Read More

What is ADA Compliance for Websites? ADA Compliance for websites has become more and more prominent lately and it’s affecting small businesses everywhere.   Unfortunately, the law isn’t 100% clear. Title III of the ADA states that services available to the general public must be accessible to people with disabilities. This broad wording has left... Read More

If you’re serious about SEO, it’s important to understand how to research keywords and create content structured around them. Content is one of the most powerful ranking factors for Google, and if your website is a helpful resource for information-seekers, your chances of being discovered through a search engine increase. Read More

Google My Business (GMB) is an often-underutilized resource for many local businesses. The process to sign up for an account can be confusing, which leads to fewer people wanting to use it. However, Google My Business is an amazing asset to your local SEO rankings and, if used properly, can help you get more business. This article... Read More

What does a marketing plan look like for small and medium-sized businesses (SMB)? So you run a company, and you’d like to grow your business. You have some sales staff, and they do a good job of selling to prospects that already have an interest in your products or services. Your challenge: how does your... Read More

Just as Roger Daltrey belted out in the lyrics of The Who’s 1978 single, “Who Are You,” you must ask this question of your company if you plan to have any success in marketing and growing your business. Without a clear brand identity, your marketing efforts will sap your time, energy, and expenses while yielding... Read More

Link building is as relevant as ever for today’s digital marketers. In fact, you could say content and backlinks are the most important aspects of any SEO strategy. Today you’re going to learn everything there is to know about backlinks. As a bonus, I’ll even share 10 of my link building tactics that are working right now. Let’s get started incorporating link building into your SEO strategy with these ideas in mind. Read More

Learn the 10 must-have tools every business should keep in their marketing tech stack to conquer their SEO, social media, email marketing, and PPC goals. These technologies will form the foundation of your digital marketing arsenal — once you master them, any other martech tool is icing on the cake. Read More

If your marketing plan isn’t working, most of the time it’s because your targeting is too broad, not defined at all, or you’re not targeting the right people. A recent statistic made sense of why so many companies struggle to reach their target audience. Almost half (47%) of businesses who are doing marketing have no... Read More

What should your business be concentrating on right now? It’s already Q2, and the marketing trends for the year are underway. Many of these trends are developments that may have a lasting impact on the marketing industry, so understanding them from the get-go will be instrumental to making them work for your business. Google RankBrain... Read More

How many times have you heard someone use the phrase “don’t quit your day job” or “leave this one to the professionals”? These phrases are often used as a lighthearted reaction when people attempt to make a drastic career change into something like athletics or entertainment. While that advice certainly can have its merits, what... Read More