Tech Talk

Byte sized tech advice for businesses.

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How HubSpot is essential for Content Marketing

There’s no doubt that content marketing is essential for growing your business by increasing top-level interest in your brand. However, a lot of business owners are unclear on how they can organize and distribute their content from one central location. This is where HubSpot comes into the picture. HubSpot is an all-in-one CRM, marketing, sales,... Read More

Laura Ferruggia
April 26, 2021
19 min read

8 Ways to Improve Your Ecommerce Website in 2024

Want to sell more products online this year? Discover actionable tips for keeping your ecommerce store up-to-date and providing the best customer experience. Read More

Laura Ferruggia
March 8, 2024
12 min read

Comparing the Leading Ecommerce Platforms for Your Online Store

Learn the pros and cons of the most popular eCommerce platforms, including WooCommerce, Shopify, Magento, BigCommerce, and more. Read More

John Horner
July 18, 2023
11 min read

Why Brand Archetypes Are Essential for Marketing Strategies

Are you familiar with the 16 personality types? Whether you’ve taken the Myers-Briggs personality test or not, you may be cognizant of whether you tend to be more of an introvert or extrovert or a thinking or feeling type of person. But did you know there are also a series of 12 archetypes that can... Read More

LaDay Anwuri
June 2, 2023
14 min read

Improving Your Website’s SEO with a Well-Designed 404 Page

You’ve likely seen a 404 page while browsing the internet; this page displays when another page on your website cannot be found. A custom 404 page signals to users that you want to help guide them to the right place to answer their questions. It can also help demonstrate to search engines that you care... Read More

Laura Ferruggia
May 19, 2023
6 min read

Press Play on Video SEO for Your Website—Here’s How it Works

One of the most underutilized SEO tactics is using SEO for video. Besides creating authentic connections with your audience, video can increase exposure for your brand through popular platforms like YouTube. You can even use video to help you rank higher in search engine results. But what exactly is video SEO, and why does it... Read More

Laura Ferruggia
May 5, 2023
11 min read

All You Need to Know About Technical SEO & How to Improve it

You might already know that amazing content is the cornerstone of any solid SEO strategy. However, your content can only get you so far. If your website has glaring technical issues that prevent search engines and users from finding your content, it doesn’t matter how many unique and well-written resources you have. In fact, technical... Read More

Laura Ferruggia
April 28, 2023
14 min read

What to Know About Images in SEO (Featured Snippets & More)

When it comes to SEO, you might be placing most of your focus on text-based content—targeting the right long-tail phrases, including synonyms of your keywords throughout your pages, and more. However, images play a larger role in determining your website’s SEO than you might think. Image size, file formats, and other aspects can all influence... Read More

Laura Ferruggia
April 21, 2023
10 min read

Why Content Has a Huge Role in SEO (And How to Optimize It)

Your website content is a crucial aspect of SEO. Without it, Google would have a difficult, probably impossible, time understanding your website’s subject and ranking it appropriately in search results. By creating informative content, you can signify your authority and increase the number of links to your website. In this article, I’ll discuss why content... Read More

Laura Ferruggia
April 14, 2023
9 min read

How SEO Has Evolved in Recent Years—And What You Should Know

Since Google’s inception, marketers have been trying to unlock the mystery behind SEO and increase their website rankings. As with many technologies, though, best practices shift as new data, capabilities, and strategies become available. Understanding the evolution of SEO can help you better explain current processes and ensure that you’re following best practices. In this... Read More

Laura Ferruggia
April 10, 2023
12 min read

All Links Aren’t Created Equal—Here’s How to Optimize Them

If you have a goal of improving SEO, you should incorporate a strong link-building strategy into your website efforts. Link-building is a crucial aspect of any business’s SEO journey because it helps Google understand the topics on your website, build connections between your web pages, and it establishes credibility. While both internal and external linking... Read More

Laura Ferruggia
March 24, 2023
8 min read

How to Structure Internal Links & Improve Website Visibility

Internal linking is an essential aspect of any business’s SEO efforts. Besides making it easier for users to explore related resources and increasing time spent browsing your website, internal linking also helps Google understand the relevancy of your web pages. In addition, it can positively influence your website’s rankings on search engines. However, internal linking... Read More

Laura Ferruggia
March 17, 2023
13 min read

Marketing Terms You Should Know

Marketing is full of terms and acronyms that marketers expect you to know. Knowing what SEO stands for or what a WYSIWYG is is helpful for you and your team. If you’re in a weekly or monthly meeting with one of our marketing strategists then they may throw around some of these terms loosely. To... Read More

Laura Ferruggia
February 27, 2023
16 min read