As our Vice President of Software Consulting, John Horner has always spoken to business owners about the importance of knowing their own metrics, and, more importantly, knowing how to use them.
Our current economic hit has elevated that need, so we sat down with John to discuss what business owners can do with those metrics and how they can find solutions and opportunities within this crisis.
John explains the difference between offensive and defensive approaches to business, the necessity to remain agile, and how businesses have a unique opportunity to make technology work for their business in ways they may have never thought possible.
Seizing those opportunities can make all the difference for your business right now, and John encourages business owners to take charge before their competitors do.
“In the face of uncertainty,” he says, “you can either weather the storm or you can sell umbrellas.”
