Tech Talk
Byte sized tech advice for businesses.
How Do I Define a Target Audience for My B2B Company?
If your marketing plan isn’t working, most of the time it’s because your targeting is too broad, not defined at all, or you’re not targeting the right people. A recent statistic made sense of why so many companies struggle to reach their target audience. Almost half (47%) of businesses who are doing marketing have no... Read More
How to Solve the 3 Most Common Remote Employee Challenges
How to Keep Your Remote Employees Connected Winter is here, marking the beginning of the holiday season. Between winter break at schools , bad weather, and vacations to warmer destinations, there can be a lot of distractions that pull employees away from the office. During these winter months, it’s important to accommodate for situations where... Read More
Building Custom Business Software vs. Buying Pre-Made Solutions
Business Productivity and Technological Solutions: Part 4 In Part 4 of our series, we’ll discuss what factors you should be considering when comparing custom software and pre-made solutions. You should have already completed a gap analysis of your business processes in Part 3: Analysing Software Features and Creating a Comparison Chart. Now we should be... Read More
How to Avoid Business Software Delays and Abandonment
Get the Most from Your Business Software Development When adapting new technologies for your business, you want to achieve your end goal with as little friction as possible. However, when implementing new solutions, it’s not uncommon for your current business processes, people, and productivity to be affected by the transition to new solutions. This transition period is... Read More
Business Productivity and Technological Solutions: Part 3
Part 3: How to Analyze Software Features and Create a Comparison Chart In Part 2 of our series, we went through how to run a software needs discovery and evaluated the importance of each requirement. Part 3 of our series will take you through the process of setting up a software comparison chart for finding... Read More
Business Productivity and Technological Solutions: Part 1
Part 1: How to Proactively Address Business Problems Welcome to our four-part series, Business Productivity and Technological Solutions. In this series we’ll walk you through how to address business problems, discovering what technological solutions your business needs, comparing available technologies, and whether to build or buy solutions. With our first entry, we’ll discuss how you... Read More
Marketing Round Up: The Most Pressing Marketing Topics (so far)
What should your business be concentrating on right now? It’s already Q2, and the marketing trends for the year are underway. Many of these trends are developments that may have a lasting impact on the marketing industry, so understanding them from the get-go will be instrumental to making them work for your business. Google RankBrain... Read More
3 Things to do Before Leaving Work for Vacation
Summer is often a time when employees are in and out of the office taking some well-earned vacation time. However, if not handled correctly, vacation time can cause disruption for a business and the employees back at the office. By taking proactive measures and utilizing technology to their advantage, employees going on vacation can minimize... Read More
Business Productivity and Technological Solutions: Part 2
Part 2: How to Run a Software Needs Discovery Part 1 of our series took us through how to be proactive in preventing and managing problematic business processes. In Part 2 of our series, we’ll be discussing how to evaluate your business’s needs and create a list of software requirements that you need for your... Read More
3 Common Wireless Network Issues and How to Solve Them
So much of our daily business lives run through wireless networks that any issues with them can have a frustrating impact on employee and business productivity. While the end result of these issues usually manifests itself in similar ways, the underlying cause of the network issue can vary. Knowing exactly what is causing the problem... Read More
Cost Effectiveness: Time and Materials vs. Fixed Price Plans
For many years, the normal standard was for business to pay for services based on the arrangement of time and materials, or T&M. Under this arrangement, company B only pays for the time and material costs that are incurred by their provider, company A. Under a normal T&M arrangement, Company B is under no obligation... Read More
Company Commercial: Let Your Employees Be the Stars
How many times have you heard someone use the phrase “don’t quit your day job” or “leave this one to the professionals”? These phrases are often used as a lighthearted reaction when people attempt to make a drastic career change into something like athletics or entertainment. While that advice certainly can have its merits, what... Read More