Tech Talk

If you’re serious about enhancing your SEO and improving your organic traffic, you need Screaming Frog. Don’t let the funny name fool you – Screaming Frog is a widely used SEO tool that looks at the skeleton of your website and points out all aspects of your business website’s technical SEO. Screaming Frog is an... Read More

In today’s digital age, having a functional and reliable website is essential for any business to establish an online presence and reach a wider audience. A website serves as the primary point of contact between a business and its customers online. With the increasing number of people relying on the internet to look for information,... Read More

An SEO audit is an incredibly important part of any SEO strategy. There are many companies that try to make this easy. SEMrush, for example, lets you plug in your domain and then provides suggestions. However, most of these suggestions are not helpful for most business owners. How do I unminify my javascript? What is... Read More

There are many complicated aspects of technical SEO that not every business owner needs to know about. The robots.txt file is one that they should. It’s essentially a roadmap for your website that tells Google what should be read and what should be ignored. This article will share everything you need to know about this... Read More

SEO (search engine optimization) is all about writing the right content and organizing it well on your website. The issue many companies have is that they don’t know how to report on SEO. They may have lots of traffic, or they may have very little. In both cases, it’s definitely possible not to know how... Read More

Apollo.io is an amazingly helpful tool that can get your message in front of your target audience, right in their inbox. We’re talking about cold email but done in a smarter way. Apollo lets you send multiple emails to users via a sequence, A/B test subject lines to maximize open rates, and more. When it... Read More

Google Search Console (GSC) is an amazing tool that helps you see how well your website is performing in Google’s eyes. It is absolutely a tool you must be using in your SEO marketing strategy. In GSC, you can diagnose errors, submit and manage your website’s sitemap, and see what keywords are driving traffic to... Read More

There are many ways that SEO is utilized to increase the ranking of your website and they can be confusing and overwhelming. This guide is here to help you understand all the current SEO standards and best practices so your company can make the most out of your marketing efforts. Read More

SEO involves many moving parts. As a result, it can be difficult to understand what’s working and what isn’t. That’s where super-detailed and up-to-date reports come into play. Since SEO can be seen as a bit of a black box, it’s hard to prove you’re working on anything at all as an agency. Customers often... Read More

The technological landscape of the 21st century has presented endless opportunities for businesses to augment almost all of their processes, especially recruiting.  From job advertisements written by computers to chatbots that can interview candidates, AI is finding its way into large corporations and startups alike; but is this a good thing? Every sales rep will... Read More

As a business owner or manager, you’re probably using Google Analytics in some way to monitor your website traffic.  Understanding your audience and analyzing your campaigns is key, and Analytics is super helpful for this. (If you’re not taking advantage of it yet, this is something our marketing team can help with). Out of the... Read More

Should big decisions be driven by data or your gut instincts? With so much information available, it can be difficult to know. Recently, Joe Girardi, the manager of the Philadelphia Phillies, was fired.  The main reason?  He was focusing too much on analytics. Sometimes you have to use your gut and sometimes you have to... Read More