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Paid Search Executive
6 – 8 Lakh
Remote
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About the Role
Paid Search Executive
Miles IT is looking for a Paid Search Executive to join our Internal Marketing team. In this role, you will be responsible for optimizing high-performing paid search campaigns across various platforms (e.g., Google Ads, Bing Ads) to achieve business objectives.
You will work as part of a dynamic team that possesses diverse skills across the various disciplines of digital marketing. Our ideal candidate has expertise in Google Ad platforms, experience with ad copywriting and the ability to take direction to come up with strategic solutions.
RESPONSIBILITIES
- Daily campaign hygiene and search term review — run search term reports, maintain negative keyword lists, and monitor Quality Score and ad relevance across Google and Bing to keep live campaigns clean and on-intent.
- Monitor budget and spend — track pacing against targets and flag over- or under-spend anomalies for the strategist, rather than reallocating budget independently.
- Conduct keyword research — surface new keyword and intent opportunities from search term data and hand them to the strategist for evaluation before any are added.
- Conduct landing page research — identify ad-to-page relevance gaps and landing page issues affecting Quality Score, and flag them for review.
- Support conversion rate optimization — surface conversion and lead-quality signals (including CRM-vs-platform discrepancies) that point to CRO opportunities for the strategist to act on.
Role Qualifications
TRAITS
- Meticulous and accurate
- Consistent and reliable
- Disciplined
- Clear and proactive
EDUCATION
REQUIRED:
- High school diploma or equivalent
- 2-3 years of hands-on B2B Google Ads experience, with demonstrated attention to account hygiene and search term / negative keyword management.
SKILLS
REQUIRED:
- Expertise in Google Ads platform (updated certifications required)
- Solid grasp of match types, search term reports, and negative keyword structure
- Understanding of CRO (conversion rate optimization)
- Ability to take direction and be strategic about solutions
PREFERRED:
- Understanding of IT/Technology Service businesses
- Strong understanding of Bing and other (potentially) social ad platforms
- Ability to take initiative and uncover opportunities independently
SHIFT REQUIREMENTS
6:30pm to 3:30am IST (Negotiable)
We Do Remote Right
Miles IT supplies the necessary hardware for our remote employees and our staff enjoy the no-stress commute to their workstations every day. We maintain a close-knit team and a sense of comradery through group chats and video meetings.
Career Path
How Success is Measured:
Success is measured by achieving consistent improvement in cost-per-acquisition (CPA) and return on ad spend (ROAS) while driving measurable growth in lead generation and conversion volumes. The strategist is expected to maintain optimal quality scores and proactively identify new opportunities for campaign expansion that provide long-term strategic value. Furthermore, success involves establishing reliable monitoring workflows, developing expertise in emerging platforms, and delivering data-driven insights that inform the broader business strategy and support organizational efficiency.
Career Paths:
- SEO & AIEO Growth Strategist
- Paid Search Strategist
- Paid Search Executive
- Paid Search Manager
- Business Development Representative
Helping People Accomplish More
Take a look at the teams & culture that make up Miles IT!
our culture
Being an Inclusive, Welcoming Work Environment
At Miles IT, everyone matters and belongs.
We uplift diverse voices and celebrate people of all backgrounds and walks of life. Our team is dedicated to creating a caring environment where everyone feels seen, heard, and respected for who they are.
Our beliefs aren’t just words on a poster—we live them every day.
As a company, we’re committed to ongoing education and growth so our employees succeed and thrive. We strive to help people accomplish more through technology and believe that true innovation starts with an inclusive, caring work environment.
- We keep our people and their families top-of-mind. Flexible time policy, full suite of company benefits, and outings for teammates & families to enjoy together.
- We advocate for what we believe is right. Our team members are encouraged to speak up and share their perspectives—we believe that real impact comes from thoughtful listening and understanding.
- We champion continual development and growth. Through career development, Miles U sessions, and manager training, we ensure every team member has equal access to learning and leadership opportunities.
Traditional Benefits
These are for our full-time US employees. For position-specific information, check your job listing and location.
Medical, Dental, and Vision Insurance
401K with Company Match
Flexible Spending Account
Supplemental Insurance Plans
Paid Time Off that Rolls Over Each Year
Tuition Assistance
Paid Holidays
Exciting Extras
On-Site Perks
Stocked Kitchen
Full of healthy breakfast and lunch items.
Jumbo Blocks
Build your own desk area how you like.
Outdoor Patio
Enjoy outdoor seating, grills, and a garden.
Employee Lounge
Includes massage chairs and our library.
Recreation Room
Ping pong, billiards, shuffleboard, and more!
Gym & Sports
Fully-equipped gym with basketball and racketball courts.
Perks for Everyone
Casual Dress Code
Whether in the office or at home, stay comfortable while you work.
Flexible Time Policy
Make time for yourself when you need it most with flexible hours and PTO.
Ongoing Training
Continue learning with MilesU and tuition reimbursement.
Career Planning
Work one-on-one with your manager to define your path.
Employee-Run Clubs
Join after-hour programs with your team.
Hardware Discounts
Use our discounts on hardware for your personal setup.
Our Miles Helps Initiative & Volunteer Time Off
Miles Helps Initiative
We believe helping people accomplish more is essential to the success and growth of our local communities. Miles Helps is designed to support the many charities our employees are passionate about through volunteer time-off, donations, and financial commitments.
Volunteer Time-Off
With Volunteer Time-Off, our team can volunteer their time without losing a day’s income. Employees can use this for any non-profit work, but we often choose to make it a team effort. We know we get more done together. We like to use that energy to help our community!
Hear From Us!
Hear from some of our Miles IT employees.