Tech Talk

One of the most underutilized SEO tactics is using SEO for video. Besides creating authentic connections with your audience, video can increase exposure for your brand through popular platforms like YouTube. You can even use video to help you rank higher in search engine results. But what exactly is video SEO, and why does it... Read More

You might already know that amazing content is the cornerstone of any solid SEO strategy. However, your content can only get you so far. If your website has glaring technical issues that prevent search engines and users from finding your content, it doesn’t matter how many unique and well-written resources you have. In fact, technical... Read More

I’ve Got a Great Product Idea…Now What? Every great product starts as an idea around solving a problem. That first “ah-ha moment” is super exciting – people tend to imagine their successful software product in the hands of thousands of users. But you can’t depend on an assumption of success to get you there –... Read More

When it comes to SEO, you might be placing most of your focus on text-based content—targeting the right long-tail phrases, including synonyms of your keywords throughout your pages, and more. However, images play a larger role in determining your website’s SEO than you might think. Image size, file formats, and other aspects can all influence... Read More

Your website content is a crucial aspect of SEO. Without it, Google would have a difficult, probably impossible, time understanding your website’s subject and ranking it appropriately in search results. By creating informative content, you can signify your authority and increase the number of links to your website. In this article, I’ll discuss why content... Read More

Key Points This Guide Covers: SEO has evolved from keyword-focused optimization to a user-first strategy centered on search intent, content quality, technical SEO, mobile optimization, voice search, and helpful content. This guide explains how Google algorithm updates—from Hummingbird to modern ranking systems—have reshaped SEO best practices and what businesses must do to improve search visibility.... Read More

Key Points This Guide Covers: Essential cybersecurity terms, common cyber threats, attack methods, security controls, compliance frameworks, and risk assessment practices that help businesses better understand and manage cyber risk. Top Solutions: Strengthen security with multi-factor authentication (MFA), firewalls, cybersecurity awareness training, patch management, data encryption, off-site backups, disaster recovery planning, and proactive cybersecurity monitoring.... Read More

If you have a goal of improving SEO, you should incorporate a strong link-building strategy into your website efforts. Link-building is a crucial aspect of any business’s SEO journey because it helps Google understand the topics on your website, build connections between your web pages, and it establishes credibility. While both internal and external linking... Read More

Key Points This Guide Covers: This guide explains how internal linking improves SEO, website architecture, and user experience by helping search engines discover, crawl, and understand your content while making it easier for visitors to navigate related resources. Top Solutions: Build a logical website structure using pillar pages, eliminate orphan pages, use descriptive anchor text,... Read More

A Marketing Strategist creates a plan to achieve your business's marketing vision and organizes all related efforts. Discover how a strategist can keep your marketing goals aligned and on track. Read More

Marketing is full of terms and acronyms that marketers expect you to know. Knowing what SEO stands for or what a WYSIWYG is is helpful for you and your team. If you’re in a weekly or monthly meeting with one of our marketing strategists then they may throw around some of these terms loosely. To... Read More

Key Points This Guide Covers: How to use Screaming Frog to perform a technical SEO audit, crawl your website, identify indexing issues, and improve your site’s search engine performance. Top Solutions: Find broken links, duplicate or missing meta tags, heading structure issues, orphan pages, redirect chains, and internal linking opportunities that impact SEO. Key Evaluation... Read More