CASE STUDY
A billing service provider rebrands their messaging by revising branded assets and creating a new website
Company’s goal
Staying fresh while true to your essence is quite challenging. Even the biggest companies in the world have evolved their brand identity to keep up with consumer changes over time. A smart rebranding strategy can have a significant impact on the company and its business results.
MBMS is a leading billing services provider for radiology practices across the United States. In 2019, MBMS recognized the need for rebranding in order to emphasize and clearly identify the company’s values, brand identity, and messaging.
Our goal was to position the MBMS brand in a way that connects with their clients. The process of rebranding also involves developing visual elements that would communicate the brand consistently across all marketing materials.
Our solution
Create new templates for each type of document used, including letterhead, financial proposal, company’s slide deck, etc.
Build an icon library with a substantial collection of corporate icons.
Create additional visuals, such as Zoom backgrounds, YouTube thumbnails, ads, etc.
Create a consistent visual language for MBMS’s internal and external communications.
Redesign the website to reflect new designs, improve performance, encourage more conversions, and generate more leads.
Brand assets created by Miles IT
Letterhead
Letterheads help portray a professional image every time official documents are shared with customers or prospects.
Slide Decks & Presentations
Templated slide decks add another layer of branding to sales presentations and help to provide a standardized approach for customer facing employees.
Financial Proposals & Cover Letters
Similar to letterheads, branded cover letters make company documents look official and add a professional touch.
Infographics & Animations
Custom graphics and animations add a unique factor to the new website and help to tell a story using less words.
Zoom Backgrounds
Adding branded backgrounds for your customer facing representatives provides a greater level of consistency and professionalism.
Other Marketing Assets
Video thumbnails, corporate headshots, icons, and more! All of the little things that help pull a brand together and improve their online presence.
Icon Library
Miles IT provided a library of custom-designed icons for MBMS.
Using a consistent set of visual language for MBMS’s digital brand assets adds to the power and integrity of their brand. Symbols, in the form of icons, are a simple way to incorporate this language into messaging.
Website Redesign Before & After
Take a look below to see how the website looked before (left) and after (right)
Before
After
What was included in this project
Brand Messaging & Content Writing
We helped to write and layout SEO friendly website content using the established brand voice.
Website Design
Our redesign included creation of new page layouts, graphics, and improved navigation and UI/UX for better conversions and site performance.
Website Development
The website includes a modern front-end in addition to back-end functionality for a members only resource center.
Resource Center Functionality
Members are able to gain access to newsletters, webinars, and other content by signing up on the website.
Marketing Strategy
We provide additional help for driving traffic to their new website through additional content creation and advertising.