INNOVATIVE APP DEVELOPMENT
Creating recurring revenue & expanding reach by 200%
Miles IT helped CultureWise build custom mobile & web apps to:
- Increase touchpoints for clients
- Enhance user experience
- Transform the business model from a one-time consultation-based approach to a recurring revenue subscription
CHALLENGE: CREATE RECURRING REVENUE
Building an app to change the business model
CultureWise came to Miles IT looking to convert its business model from a fixed-cost, one-time consultation-based project approach to a broadly available recurring revenue subscription approach. The CEO also hoped to expand reach to connect with exponentially more businesses needing to enhance their company culture.
To accomplish this goal, we built an accessible, customizable mobile app that could support CultureWise’s clients in constructing and maintaining a successful company culture.
Platform Development
Develop a user-friendly, widely available mobile app that allows users to access and interact with company cultural values.
Content Updates
Improve client administration capabilities to enable organization-wide automatic content sharing.
Administration
Enhance administration functions so the CultureWise team can easily stage and edit client content.
Revenue Model
Create a recurring revenue model that allows CultureWise’s system to evolve & expand as new client needs emerge.
THE SOLUTION: CULTUREWISE MOBILE APP
Reinventing content access and company culture
In 2019, our software team designed and developed a mobile app solution to meet each of CultureWise’s desired outcomes. The app lets users easily access key information and insights about organizational culture, along with weekly thought-starters, videos, and coaching possibilities.
Support for Growing Remote Workforces
Many CultureWise clients needed a mobile-friendly solution that they could access on the go.
Administrative Access
CultureWise administrators can designate setup access to specific members and control all content on a client-by-client basis through the backend.
Content Presentation
CultureWise clients, with appropriate permissions, can control how app content is shown to users.
Client Personalization
The mobile app creates a unique experience for every client and allows employees to chat using familiar social media-style communications.
Project Highlights
The Dashboard Landing Page features weekly insights, fundamentals, the coaching guide, and other content that users can access daily – all in one centralized location.
The Fundamentals List View provides users with a list of the company’s fundamentals with the current one positioned at the top.
VERSION 2.0: CULTUREWISE WEB APP
Increasing client convenience and satisfaction
As the mobile app’s success increased, the team noted that customer behavior and
preferences had started to evolve, with some users requesting a desktop version.
Consulting with the Miles IT team enabled and supported CultureWise in its decision to
build a web application that could be accessed from any device.
Dashboard
Weekly Fundamentals
Coaching Guide
eMinder
Videos Page
KEY RESULTS: EXPANDING REACH
Tripling growth without adding resources
Because of the apps’ scalability, CultureWise can continue providing the most value to clients and growing its subscriber base without requiring additional resources.
More Flexibility
Now, users can access company culture fundamentals on the device that’s most convenient for them— phone, tablet, or computer.
Increased Engagement
Since CultureWise’s web app launched in fall 2023, the team has seen increased client engagement and satisfaction.
Enhanced Sales Support
Thanks to the web app’s fully accessible features, the CultureWise sales team can easily communicate benefits to prospects.
KEY RESULTS: RECURRING REVENUE
Saving time and effort on manual accounting
Before CultureWise moved to the recurring revenue model, users spent significant time entering billing and commission data. Now, the transformed delivery model automates payments and sends them to the team immediately.
Greater Accuracy & Cash Flow
With the Quickbooks Online API, CultureWise enjoys automated and simplified payment processing that eliminates human error & increases cash flow.
Reduction in Data Entry
The automated payment solution removes countless hours of manual data entry for billing and commissions on one-time orders.
Increased Scalability
Just like the rest of the platform, the automated payment system allows CultureWise to gain new clients without taking on extra accounting work.
NEXT STEPS
The Future Is Bright
CultureWise’s evolution continues! The company is pursuing additional web app projects based on customer requests:
- Microsoft Teams integration
- Customized client branding
- Single sign-on
CultureWise continues to rely on Miles IT as an integral partner in project prioritization and execution toward its overarching goal: ensuring their apps provide high value and remain user-friendly.
CultureWise is poised to continue growing its customer base with a consistent revenue stream and strong infrastructure—all thanks to their new software solutions!