Tech Talk

Key Points This Guide Covers: This guide explains how internal linking improves SEO, website architecture, and user experience by helping search engines discover, crawl, and understand your content while making it easier for visitors to navigate related resources. Top Solutions: Build a logical website structure using pillar pages, eliminate orphan pages, use descriptive anchor text,... Read More

Marketing is full of terms and acronyms that marketers expect you to know. Knowing what SEO stands for or what a WYSIWYG is is helpful for you and your team. If you’re in a weekly or monthly meeting with one of our marketing strategists then they may throw around some of these terms loosely. To... Read More

Key Points This Guide Covers: How to use Screaming Frog to perform a technical SEO audit, crawl your website, identify indexing issues, and improve your site’s search engine performance. Top Solutions: Find broken links, duplicate or missing meta tags, heading structure issues, orphan pages, redirect chains, and internal linking opportunities that impact SEO. Key Evaluation... Read More

Key Points This Guide Covers: This guide explains what website migration is, when a website migration is necessary, and when a redesign or simple access changes are the better choice. It also covers choosing a reliable hosting provider, avoiding common migration mistakes, and maintaining website security, performance, and uptime. Top Solutions: Assess whether your website... Read More

An SEO audit is an incredibly important part of any SEO strategy. There are many companies that try to make this easy. SEMrush, for example, lets you plug in your domain and then provides suggestions. However, most of these suggestions are not helpful for most business owners. How do I unminify my javascript? What is... Read More

There are many complicated aspects of technical SEO that not every business owner needs to know about. The robots.txt file is one that they should. It’s essentially a roadmap for your website that tells Google what should be read and what should be ignored. This article will share everything you need to know about this... Read More

SEO (search engine optimization) is all about writing the right content and organizing it well on your website. The issue many companies have is that they don’t know how to report on SEO. They may have lots of traffic, or they may have very little. In both cases, it’s definitely possible not to know how... Read More

Apollo.io is an amazingly helpful tool that can get your message in front of your target audience, right in their inbox. We’re talking about cold email but done in a smarter way. Apollo lets you send multiple emails to users via a sequence, A/B test subject lines to maximize open rates, and more. When it... Read More

Google Search Console (GSC) is an amazing tool that helps you see how well your website is performing in Google’s eyes. It is absolutely a tool you must be using in your SEO marketing strategy. In GSC, you can diagnose errors, submit and manage your website’s sitemap, and see what keywords are driving traffic to... Read More

There are many ways that SEO is utilized to increase the ranking of your website and they can be confusing and overwhelming. This guide is here to help you understand all the current SEO standards and best practices so your company can make the most out of your marketing efforts. Read More

SEO involves many moving parts. As a result, it can be difficult to understand what’s working and what isn’t. That’s where super-detailed and up-to-date reports come into play. Since SEO can be seen as a bit of a black box, it’s hard to prove you’re working on anything at all as an agency. Customers often... Read More

The technological landscape of the 21st century has presented endless opportunities for businesses to augment almost all of their processes, especially recruiting.  From job advertisements written by computers to chatbots that can interview candidates, AI is finding its way into large corporations and startups alike; but is this a good thing? Every sales rep will... Read More