Digital Marketing Services in Columbus

If your goal is to grow your business, developing a good SEO strategy is a must! Think of SEO as less of an advertising service, like PPC ads, and more of an investment in the overall health of your business. While you may see an influx of traffic after running an ad, an SEO strategy is a long-term plan that keeps your business at the top of organic search results and easy for customers to find, helping you develop a steady stream of revenue for years to come.

Because the internet is an evolving landscape, so too is the science behind SEO. What worked last year may no longer be effective, so keeping your high ranking involves keeping a constant eye on trends, as well as testing out what works best for your specific industry and location. Working with an SEO agency that keeps up with the latest trends, understands search engine algorithm updates, and develops business-specific strategies is a worthy investment in the future of your business.

When done effectively, a PPC campaign can reach the best audiences for your business and lead to an influx of qualified leads. Targeting the right keywords can result in a cost per acquisition that leads to scalable and profitable growth for your business. With PPC campaigns, you can easily track your budget and the return it’s bringing in, as well as the keywords, copy, and images that are driving the best results. You can track which ads are getting the most clicks, and which ones lead to the most conversions.

It’s like apples and oranges. Instead of comparing the two, it can be helpful to look at how they work together. Incorporating PPC into your marketing strategy can brilliantly improve your search engine rankings by showing data and results immediately. With SEO, it takes longer to accumulate enough data to show an accurate portrait of how your strategy is working. By using the keywords that work best in your PPC campaigns, we’re able to make adjustments to your SEO strategy.

Writing quality web copy about your products or services is not enough (although it is important.) You need to create content that answers your audience’s questions and explains how your products or services solve their problems. This means you not only have to create high-quality content, but you also have to make sure the people asking the questions can find it.

A well-developed content marketing plan is the best way to stand out among other businesses that provide similar services or products.

As we get to know you and discuss your business goals, we will create a custom content marketing plan that aligns with your goals. Generally speaking, our customers have experienced a higher volume of qualified leads, increased page rankings, stronger social media engagement, better customer retention, and more brand mentions.

Working with a digital marketing agency is crucial if you want to drive real results and maximize ROI. Ideally, your agency will have worked with other businesses in your industry before and understands the best ways to boost visibility in search results, engage leads throughout the sales cycle, and optimize every step of the buyer’s journey. With so much else on your plate, it’s often easier to partner with leading experts instead of struggling to manage everything yourself.

When comparing digital marketing agencies, you’ll want to consider your industry, challenges, and goals. Dedicating time to vet potential partners is important to make sure they’re a good fit for your business.

Consider whether the agency has worked with companies in your industry before. Explore their portfolio, case studies, and reviews. If you’re looking to focus on specific marketing channels, see if they have proven experience in those areas. You can also reach out to other businesses in your network to see if they have referral recommendations.

From there, you can craft a shortlist and begin reaching out for quotes.