Tech Talk

If you’ve utilized any type of CRM like Hubspot, Salesforce and Pardot, or Marketo, then you’ve most likely heard of lead scoring. But you might not be getting the most out of it, despite it being an available feature. Lead scoring is available in a ton of CRMs out there, and it’s super-valuable as part... Read More

If you’re focusing on creating great content on your website, you may be having trouble finding an audience. SEO is a great way to drive traffic to your website, and that’s probably the main reason you’re putting out so much great content. The problem is…not everyone can see your content organically. There’s so much out... Read More

Increased reliance on digital devices has opened doors of opportunity for malicious actors to exploit web application vulnerabilities. Here we will look at the ten most common ways to improve front-end security to mitigate potential attacks and protect users from scams and getting hacked. Read More

Automation can save your business time and money by removing tedious tasks for your staff. It’s essential for your business’ content marketing strategy. Needing to remember to respond to every person who reaches out to your company just to let them know you’ll get right back to them doesn’t have to be a manual process.... Read More

Although not a shooting war, ransomware cyber warfare has been raging out of control for years. It’s become top-of-mind with law enforcement, the insurance industry, and businesses both large and small. If you wake up one morning to find your business held hostage, there are two paths to choose from—pay the ransom or don’t pay.... Read More

Covid-19 changed everything about how we work. In a rush to get business operations moving quickly, many businesses overlooked vital security controls. The result? Ransomware is out of control. Read More

There’s no doubt that content marketing is essential for growing your business by increasing top-level interest in your brand. However, a lot of business owners are unclear on how they can organize and distribute their content from one central location. This is where HubSpot comes into the picture. HubSpot is an all-in-one CRM, marketing, sales,... Read More

Stop helping cyber-criminals steal from your company! We’ve had to learn new phrases this past year—spear-phishing, whale phishing, business email compromise, social engineering, Bitcoin ransom payments, zero-day exploits, and on and on. In 2020, successful CEOs and owners learned to pivot and deliver products and services to customers during global disruption. Now, CEOs need to... Read More

New trends are witnessed every year, throughout the year. The websites which keep up are few. But, the ones that do have a much better conversion rate compared to peers. How does your website fare? Check out this list of top 10 web development trends for 2021 and see where you can start making improvements. Read More

Are you reporting on data from a ton of different sources like SEO and PPC and getting exhausted? I know I was before I came across Supermetrics. Supermetrics is an ETL (Extract-Transform-Load) tool that pulls data from your marketing sources into one cohesive place to report from. Rather than logging into Facebook, then opening LinkedIn,... Read More

"Trust your gut." This is the advice you'll repeatedly hear in both the business and personal worlds. The people most likely to share this advice are the ones that got lucky “trusting their gut” or have no real stake in the matter. You hear less often from the people who went with a gut feeling and ended up losing everything. Of course, the opposite position is that you should always rely on the data. So, do you trust your gut, or do you rely on the data? Read More

Every business relies on software systems to help manage the data and information used to support day-to-day processes. Whether it’s Excel sheets or a robust ERP, the important thing is that the tools we use allow us to work effectively and stay productive. If you’re here, you likely have a system that’s causing you grief, or it’s just not living up to its potential. It doesn’t have to be this way, and you don’t have to replace your systems either! Read More