How to Identify Business Processes That Benefit from AI Automation

John Horner
July 1, 2025
15 min read
employee-interacting-with-ai-chatbot-on-mobile-device-for-ai-business-automation-of-tasks-and-communications

If you’ve been hearing a lot about AI lately, you’re not alone. Artificial intelligence, or AI, is popping up everywhere, especially in businesses looking to make their work easier and faster.

AI in business automation is important because it helps companies save time, reduce costs, and grow smarter. But here’s the catch—not every task is a good fit for AI. Picking the right use cases is the secret to making it worth your while.

In this article, we’re going to describe the business processes that benefit most from AI & automation, along with why it matters and what you should look for.

What is AI in Business Process Automation?

AI in business automation is when you use artificial intelligence to handle tasks that usually need human assistance. Unlike older automation tools that follow strict rules, AI can think more for itself—it learns from data, adapts, and even makes decisions.

It’s growing fast, too—experts say the global AI market could hit $4.8 trillion by 2033. Businesses are jumping on board to stay ahead, using AI to handle everything from customer support to data analysis.

But here’s the catch: you can’t just assign every task to AI and hope for the best. Identifying the right processes to automate is the first big step to seeing a solid return on investment (ROI).

By approaching AI automation the right way, you’ll save time and money while achieving better results.

Difference Between RPA and AI-Based Automation

You might’ve heard of Robotic Process Automation (RPA). It’s like a robot that follows a script—great for simple, repetitive tasks like copying data between systems.

But RPA can’t handle messy or difficult work—which is where AI steps in. AI-powered automation is smarter and more flexible.

Here are some examples:

  • Chatbots: These little helpers chat with customers day or night, answering questions and getting better with every conversation. Think of a retail site using one to handle “Where’s my order?” queries.
  • Intelligent Document Processing: AI can read messy paperwork, like invoices or contracts, and pull out key details without anyone typing them in. A logistics company might use this to process shipping forms faster.
  • Workflow Engines: AI can manage complex workflows, like deciding who approves a budget or where a support ticket goes, based on what it’s learned from past actions.

The role of AI in business automation is to go beyond basic tasks and tackle the ones that need some brainpower. It’s a step up from RPA, and it’s opening doors to big improvements.

Some of the most effective implementations work through invisible AI that operates seamlessly in the background, improving processes without requiring constant human oversight.

Why AI Automation is Transforming Business Operations

AI is changing the landscape of how businesses run, from streamlining daily workflows to enhancing decision making.

Here’s why it’s such a game-changer:

  • Improved Operational Efficiency: AI gets work done fast and accurately. For example, an AI tool can sort through hundreds of emails in minutes, while a person might take hours.
  • Lower Cost of Labor + Error Reduction: By automating tasks, you rely less on human effort, which reduce costs. Plus, AI makes fewer mistakes. Research from McKinsey shows AI can reduce error rates by between 20 and 50 percent in supply chain management, decreasing lost sales and product unavailability by up to 65 percent. Warehousing costs can fall by 5 to 10 percent, and admin costs by 25 to 40 percent.
  • Real-Time Data Insights: AI digs into data and produces useful info instantly. For instance, if you own a retail store, you can use AI to predict what customers will buy next based on their shopping history.
  • Scalable Growth Across Departments: Need to handle more work as your business grows? AI scales up without you needing to hire more staff. A growing ecommerce site, for instance, can use AI to manage extra orders without hiring additional team members.

From saving money to keeping operations running smoothly, AI in business automation is a powerhouse for transformation.

However, as organizations implement AI, they should also consider the importance of setting appropriate expectations around error rates.

A 2023 research study from Bispebjerg-Frederiksberg University Hospital in Copenhagen, Denmark, found that hospital staff expected significantly lower acceptable error rates for AI (6.8%) than humans (11.3%) performing the same tasks.

In the study, they found human error rates of 3-6% on general radiographic exams. For knee osteoarthritis scoring, humans had 10-14% error rates. The AI they tested had a 13% error rate.

This gap shows why clear explanations, appropriate safeguards, and proper oversight matter when bringing AI into business.

Characteristics of a Process Ideal for AI Automation

Not every process is a good candidate for AI automation, so choosing the right one is crucial to getting the best results.

You want tasks that AI can handle efficiently, saving you time and money while boosting accuracy.

Here’s a detailed checklist to help you spot the processes that are perfect for AI in business automation.

Repetitive and Rule-Based

Look for tasks that follow the same steps every time, like sending welcome emails to new hires or processing standard purchase orders. These are ideal because AI thrives on consistency, executing repetitive actions without getting bored or making mistakes. For example, a recruitment agency might automate sending follow-up emails to candidates, freeing up staff for more strategic work.

Time-Consuming for Humans

Focus on tasks that take up chunks of your team’s day, such as manually reviewing resumes or reconciling financial records. According to the Smartsheet report “Automation in the Workplace,” over 40% of workers surveyed spend at least a quarter of their work week on manual, repetitive tasks, like email, data collection, and data entry. These are prime candidates for automation.

High Volume or Frequency

Tasks that happen frequently—like generating daily sales reports or checking inventory weekly—benefit hugely from AI. High-frequency tasks eat up time when done manually, but AI can handle them quickly and consistently. A retail business, for instance, could use AI to automate stock updates across multiple stores, saving hours each week.

Has Measurable KPIs

You need to know if automation is working, so pick tasks with clear metrics, like time saved, errors reduced, or customer response times. Measurable KPIs let you track AI’s impact and justify the investment. A customer service team might track how AI cuts average support ticket resolution time from 10 minutes to 2 minutes.

Data-Intensive or Prone to Errors

Processes that involve lots of data, like payroll calculations or customer data entry, are often riddled with human errors. As PwC notes, “Manual data input and other non-standard processes are always the risk.” AI excels here, processing large datasets accurately and catching mistakes humans might miss. The article highlights that “75% of financial directors’ time is spent only on data analysis and comprehension,” showing how much time could be saved by automating data-intensive tasks.

Integration with Digital Systems

Choose tasks that work seamlessly with your existing tech, like your CRM, email platform, or accounting software. AI needs to plug into these systems to pull data and act on it. For instance, a marketing team could automate lead scoring by connecting AI to their CRM, ensuring smooth data flow and real-time updates.

AI Automation Suitability Matrix

Not sure whether to automate a specific process? Use this matrix as a starting point.

 

Low Value

High Value

Low Effort

Skip These

Quick Wins

High Effort

Pass for Now

Strategic Initiatives

You’ll want to choose processes that fall in the “Quick Wins” or “Strategic Initiatives” categories.

Quick Wins: Easy to automate, with big payoffs—like automating customer FAQs.

Strategic Initiatives: More difficult, but worth it—like AI predicting sales trends.

Business Processes You Can Automate with AI

AI can help many different departments of your business save time, grow, and thrive. Here are some ideas to get you thinking:

  • HR & Employee Management: Automate onboarding—send welcome emails, set up accounts, and assign training—all without lifting a finger.
  • Sales & Marketing: AI can score leads, figuring out which ones are likely to buy based on past data, so your team focuses on the best prospects.
  • IT & Support: Let AI handle helpdesk tickets, answer simple questions, or pass difficult requests to the right person.
  • Admin & Documentation: Scheduling meetings or creating reports? AI can take that off your plate.
  • Marketing Campaigns: AI tweaks ads in real-time, boosting clicks by targeting the right people at the right time.
  • Data Security: AI watches for suspicious activity—like a hacker trying to gain access—and alerts you before trouble starts.

These examples show how versatile AI can be across your company.

For small businesses in particular, these automation strategies can dramatically improve operations by reducing overhead costs and allowing your staff to focus on growth-oriented activities instead of repetitive tasks.

Framework to Identify AI Automation Opportunities

Ready to find the best processes for AI in your business? This step-by-step plan will help you spot tasks where AI can shine in business automation.

Each step builds on the last, helping you focus on what delivers the most value.

1. Map Your Current Workflows

Start by laying out every task your business does.

Grab a notebook or spreadsheet and list what happens daily, weekly, or monthly—everything from answering customer emails to processing invoices. This map shows you the full picture, highlighting repetitive or time-heavy tasks.

For example, a retail shop might notice they spend hours updating stock levels. Mapping it out helps you see where AI can step in to save time.

2. Measure Time and Cost per Task

Next, figure out how much each task costs in time and money. Track how long it takes—like 10 hours a week on payroll—and estimate labor costs based on wages.

Don’t forget other resources, like software fees.

By quantifying these, you’ll spot high-cost tasks, like manual data entry, that AI could handle more efficiently.

3. Evaluate Automation Potential

Now, rate each task for AI suitability using a scorecard.

Check if it’s repetitive, high-volume, time-consuming, data-intensive, measurable, and tech-friendly—based on the checklist listed earlier.

Assign a score from 1 to 5 for each criterion, then sum them up to get a total out of 30.

Higher scores mean better candidates for automation.

This scoring helps you prioritize tasks with the biggest payoff, ensuring you focus on what delivers the most value.

4. Analyze Process Dependencies and Exceptions

Look at how tasks connect. Does one rely on another, like approvals before payments?

Also, check for exceptions—cases that need human judgement, like handling a unique customer complaint.

According to Deloitte, “If you look at the operational landscapes of many organizations today, you will find a mixed bag of processes, applications, and workarounds. When processes work in one fashion on server A and another on server B… operations become more costly and inefficient.”

Understanding these dependencies ensures AI fits smoothly without disrupting your workflow or missing edge cases.

5. Pilot with AI for Quick Wins

Test AI on a low-risk, high-value task to build confidence.

Pick something from your “Quick Wins” in the suitability matrix—like automating invoice processing.

Use a tool like Microsoft Power Automate (under Microsoft SharePoint) to set it up, then track results over a month.

Did it save time? Reduce errors?

A pilot lets you tweak things before going all in, avoiding costly missteps.

6. Scale and Standardize

Once your pilot works, roll AI out to more processes.

Create standard rules for how AI is used—like consistent data formats or monitoring schedules.

Scaling too fast without standards can lead to chaos

Standardizing keeps workflows smooth, letting you automate more tasks, like customer support or stock management, with ease.

This framework gives you a clear path to find and implement AI in business automation, ensuring you focus on what delivers real results.

Check out AI software development for more examples of popular use cases.

Common Mistakes to Avoid When Automating with AI

AI can be a game-changer, but watch out for potential errors that can negatively impact your operations.

  • Automating Broken Processes: If a task is inefficient or flawed, automating it will only make the problem worse. Fix the process first to ensure AI delivers real value.
  • Not Aligning with Business Goals: Automation should support your company’s big-picture plans, like boosting sales or improving customer service, not just random tasks that don’t move the needle.
  • Lack of Team Training: Your team needs proper training to use AI tools confidently, or they might resist or misuse them, slowing down your progress.
  • No Clear Success Metrics: Without goals like “reduce processing time by 20%,” you won’t know if AI is working. Make sure you set measurable targets to track success.
  • Ignoring Data Privacy: Rules like GDPR are non-negotiable; skipping them can lead to fines or data breaches, so always prioritize compliance.
  • Poor Data Quality: AI relies on clean, accurate data—feeding it messy or incomplete info leads to errors, so be sure to clean up your data before automating.
  • Overlooking Maintenance Needs: AI systems need regular updates and monitoring to stay effective. Neglecting this can cause performance drops or failures.

Measuring ROI from AI-Powered Automation

How do you know if AI in business automation is worth it?

Track these metrics to see the real impact:

  • Time Saved: Are tasks done faster? Measure hours saved per week, like reducing report generation from 5 hours to 30 minutes, to quantify efficiency gains.
  • Error Reduction Rate: Are there fewer mistakes? Compare error rates before and after, such as reducing data entry errors from 10% to 2%, to gauge accuracy improvements. As demonstrated by recent progress in artificial intelligence, error rates continue to decrease as technology advances.
  • Employee Satisfaction Score: Are your people happier with less grunt work? Survey your team to see if automating repetitive tasks boosts morale and frees them for creative work.
  • Cost Savings: Have labor costs dropped? Check if automating tasks like customer support reduces staffing needs, which can save thousands in wages annually.
  • Customer Experience Improvements: Are customers getting quicker, better service? Track metrics like response times dropping from 5 minutes to 30 seconds or higher satisfaction scores.

If you’re looking to create your own custom AI software, you’ll want to take ROI into account as you get started. Make sure you properly evaluate various software development estimates so you can get the best understanding of costs and benefits.

Final Thoughts

AI in business automation is like a superpower for your company. It results in greater efficiency, fewer costs, and better growth for your business—if you use it right.

Looking to implement these automation strategies in your business?

Miles IT specializes in custom software automation solutions that can streamline your workflows and free your team from repetitive tasks.

Our expertise spans from Robotic Process Automation (RPA) to AI-powered systems that can handle everything from data entry to customer service.

Take the next step toward operational efficiency—explore Miles IT’s software automation services and discover how we can help your business accomplish more with less effort.

FAQs

How Do I Know If a Process Is Ready for AI Automation?

A process is ready if it’s repetitive, happens frequently, takes a lot of time, involves data, has clear goals, and works with your current tech systems. Check these boxes using a suitability matrix to spot tasks like data entry or customer support that AI can handle well. Start with high-impact, low-effort processes for the best results.

What Are the Potential Challenges of AI Business Process Automation?

During business process automation, you might hit roadblocks like team resistance, high setup costs, or lack of training and skills. Data privacy laws, like GDPR, can also complicate workflows if ignored. Plan for proper training and compliance adherence to smooth the path forward.

Can Small Businesses Use AI Automation?

Yes, small businesses can absolutely use AI automation! Tools like Zapier or Microsoft Power Automate are affordable, easy to use, and perfect for automating tasks like scheduling or customer follow-ups. They let small teams save time and compete with larger companies.

What’s the First Step to Adopting AI Automation?

Begin by mapping out your workflows to see what tasks you do every day, week, or month. Look for repetitive or time-heavy processes, like generating reports, and measure their cost and time. This helps you identify where automation & AI can make a big difference right away.


Meet John Horner

john-horner

John Horner has over 20 years of experience in the software industry. He holds a Master’s Degree from the University of Pennsylvania and has served as an adjunct professor at Drexel University and Temple University. Today, he helps customers understand the root of their business challenges and provides consultation on how to accomplish goals and create new opportunities.


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